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China's JD.com sets up cross-border e-commerce platform in challenge to Alibaba

By Paul Carsten BEIJING (Reuters) - JD.com Inc, China's No. 2 e-commerce player, on Wednesday launched its JD Worldwide cross-border online shopping platform, a challenger to Alibaba Group Holding Ltd's Tmall Global service. JD Worldwide will allow Chinese shoppers to buy imports from U.S. firms such as Nike Inc, Starbucks Corp and Ocean Spray Cranberries Inc, as well as products from countries like Australia, France, Germany, Japan, South Korea, New Zealand and the United Kingdom, JD.com said in a press release. Overseas suppliers will provide more than 1,200 brands, without those merchants requiring a presence in China. The venture adds to a host of online retail rivals for Alibaba and Amazon.com Inc catering to fears about the quality and safety of Chinese goods after a number of scares, and comes on the back of a Chinese government push to promote e-commerce and relax import restrictions.